Apple’s “Awe-Dropping” Event 2025: iPhone 17, iPhone 17 Air, Apple Watch Series 11 & More

 Apple’s “Awe-Dropping” Event 2025: iPhone 17, iPhone 17 Air, Apple Watch Series 11 & More

On September 9, 2025, Apple hosted its much-anticipated “Awe-Dropping” event, streamed live from Cupertino’s Apple ParkIndiatimesThe Times of India. The keynote revealed a slew of hardware updates, headlined by the new iPhone 17 lineup and a host of accessories and wearables.

1. iPhone 17 Series

Apple introduced four new models:

• iPhone 17
• iPhone 17 Pro
• iPhone 17 Pro Max
• iPhone 17 Air – the thinnest and lightest iPhone yetThe Times of IndiaIndiatimes+1.

Key Highlights:

• iPhone 17 Air: Just 5.5 mm thick and weighing roughly 145 g, featuring a 6.6-inch display, titanium-aluminum body, and single rear cameraThe Times of IndiaIndiatimes+1.

• Display Upgrades: All models sport 120 Hz ProMotion OLED displays, with the standard iPhone 17 receiving its first-ever inclusion of this featureThe Times of IndiaIndiatimes.

• Camera Enhancements:

1. Standard: 24MP front camera, new colorsIndiatimes+1.
2. Pro versions: 48MP telephoto lens, variable aperture, and simultaneous multi-camera recordingThe Times of IndiaIndiatimes.

• Performance Boost:

1. New A19 and A19 Pro chips
2. First-time in-house modem and Wi-Fi chipsThe Times of India.

• Storage and Charging: Pro models may eliminate the 128 GB base option, starting at 256 GB (~$1,099)Barron'sIndiatimes. Standard model starts around ₹89,900 (~$800) in IndiaIndiatimes+1.

2. Accessories & Wearables

Apple rounded out the event with exciting new launches:

1.Apple Watch:

• Series 11 and Ultra 3 announcedThe Times of IndiaWIRED, boasting improved battery life and rumored health monitoring (e.g., blood pressure)WIRED.
• Some legacy models, including Apple Watch Ultra 2, are likely being discontinuedThe Economic Times.

2.AirPods Pro 3: Updated earbuds, potentially with enhanced listening features or translationThe Times of IndiaWIRED.

3.Software Launches: Apple announced iOS 26 with a new Liquid Glass interface, and updates including call screening, live call translation, and a Games appIndiatimes.

3. Pricing, Strategy & Industry Context

Pricing Strategy: To offset tariffs (over $1B this quarter), Apple may keep base iPhone prices steady while raising costs for higher storage optionsReuters.

 AI Progress: No major Siri enhancements were introduced now; these are deferred to 2026. Apple is, however, working with OpenAI to integrate AI features in the meantime.

 Product Line Refresh: Older models like the iPhone 16 Pro Max, Watch Ultra 2, and AirPods Pro 2 are being sunsetted.